4 Ways the iPhone 6S Changes Mobile Marketing - Jinz Haiggh Blog

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4 Ways the iPhone 6S Changes Mobile Marketing

Apple has consistently earned more revenue with the iPhone than Google has with Android products. Not only are iPhone users more loyal than Android devotees are, but the iPhone also pioneers new features that users want. When the iPhone 6s first debuted in September 2015, it offered fantastic new features like 3D touch and increased security that lured customers over from the Android platform. The iPhone 6s has changed how marketers think about mobile marketing for good.

Force Touch and Emails

The iPhone 6s released force touch, or 3D touch, and changed the way many marketers dealt with both apps and emails. 3D touch is a clever and innovative way to use the iPhone 6s’s phone screen, since the phone can differentiate between a light tap and a heavy one. 3D touch changes a lot of things about how iOS customers use their phones, particularly when it comes to email.

Before the iPhone 6s, users had to open emails completely in order to read them. That meant your email got significant screen time, giving you the chance to catch the user’s attention. Now, though, a light tap on an email opens up a preview without dedicating the entire screen to the email. Marketers have a smaller amount of space in which to ensure that emails don’t go directly into the trash.

Near Field Communication


Most people know about near-field communication (NFC) because it’s how Apple Wallet allows users to put their devices close to credit card readers to make purchases. Apple’s NFC technology has become a major component of in-app payment. With the iPhone 6s, you have the chance to integrate Apple Pay into your app to make purchases even easier. Users who are uncomfortable inputting credit card data into separate apps won’t have to. Instead, they’ll just use the credit card they have saved in Apple Wallet.

App Purges

Every time iOS users get new iPhones, they purge the apps they no longer use. A shiny new phone with new memory gives users the chance to download new apps and to evaluate all the other apps already loaded onto their devices. Marketers get nervous around the release of new iPhone models, because they anticipate that many people will upgrade and delete apps.

The iPhone forces marketers to keep apps relevant in a way Android devices don’t. That’s because numerous Android manufacturers exist, and several new Android devices launch each year. You can do a lot of things to ensure your app doesn’t get purged, like engaging your inactive users with email surprises or push notifications. Encourage people to add your app to their new devices by offering coupons or special services when your app is loaded on the new device. Think about the technology the new iPhone has, like 3D touch, and make sure your app uses it in innovative ways.

Security Upgrades and Location Services

When your app and services involve a location tracking component, it’s important to beware. Of smartphone users whose device has a screen smaller than 5 inches, only 21 percent are willing to let brands market to them based on their location. The iPhone 6s has a 4.7-inch screen, which means you may need to remove some of your reliance on location services or give users a good reason for allowing you to track their location.

New security measures in iOS 9 give iPhone 6s users more control over their location services. Now users can turn off background location tracking, which prevents apps from sending push notifications based on location. Many mobile marketers love the idea of sending ads and push notifications based on a user’s location. You should invest in other kinds of push notifications and advertising, too, in case your app users don’t allow you access to their location services.

Each new iPhone release changes how marketers leverage mobile marketing. The iPhone 6s has altered how users view emails, and the more iOS users upgrade to the 6s and subsequent iPhone versions, the more quickly mobile marketing will have to respond.

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