Understanding omni channel retailing - Jinz Haiggh Blog

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Understanding omni channel retailing

A good omni channel retail strategy requires good omni channel marketing, in order to provide a seamless experience to the users across all the channels. Through a good omni channel marketing a customer hopes to have everything readily available according to his/her convenience.

Omni channel is a way and an opportunity to deliver products and promotions to their consumers whenever they want; and businesses that are using omni channel are able to serve their customers seamlessly both in stores and across all channels.


A lot of omni channel solutions are also there that a retailer can adopt for the marketing of omni channel retail in businesses. In the real world omni channel mainly includes the following things:
  • Creation of communication systems between every consumer point.
  • It allows inventory visibility among channel specific warehouses.
  • Process creation in order to unify the data between all internal departments.
  • To centralize the data from the retailer to the consumer.
If, all this is done then a customer can buy from anywhere and also the order can be shipped from anywhere.

Benefits of omni channel retailing

Despite the fact that there are difficulties and challenges associated with the enabling of Omnichannel for a business but it also has its share of benefits like:
  • Improved customer interaction- With this the consumer is able to interact with a company in a natural way and the retailers are also able to successfully respond to consumer demand in a way that increases customer satisfaction.
  • Advertising- Since omni channel retailing centralises all the business data; so the heavy amount that is paid for advertising and digital marketing is also lowered and saved.
  • Lower production and warehouse cost- The centralization of data in a company helps in presenting the accurate sales and sales forecast report; which reduces the cost of inventory and also the costs of overproduction. Cost of warehousing the items is also reduced.
  • Increased sales- The Omnichannel enabled business helps in increasing the sales in several ways. It can use teh centralised data to easily sell its products on new and improved channels. It can also use the inventory records to fulfil the orders that are normally out of stock.
  • Increased margins- A well designed online structure minimizes the discounting schemes. Through this system al seller who are based nationally are able to sell products to the customers at full price and no heavy discounts are offered.
  • Improvement in data collection- With a good omni retail strategy a retailer becomes well equipped to track its customers over multiple channels; in this way it can serve them better. In a way omni channel retail allows businesses to get ideas in order to create offers which may helps customers engage themselves while shopping.
Omni channel retailing is the need for the future of the businesses; it is better that retailers start adopting this method because it might seem tough but it has the maximum benefits which are necessary for the growth and development of a business.
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